Shock Advertising

Shock advertising is where a shocking image or story is used to convey a message, in a way that shocks the audience. There are very few commercial products or companies that use it, and by that fact alone one must deduce that it does not work particularly well. There are however sterling examples of shock advertising that worked exceptionally well. One good example is the anti-Meth campaign in Montana. Their website (www.montanameth.org) claims that meth use in Montana has dropped by 72% since the campaign started, and meth-related crime dropped by 62%. The TV ads are highly visual, and highly disturbing. 

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